In this time of international markets and the explosion of communication tools, our companies have further strengthened their position in national and world markets, thanks to the priority that we have always given to quality and innovation, two principles which control the rhythm of our companies.

One of the best illustrations of this approach is the materialisation of the idea of industrial couscous by our company C.D.S. For the first time in history, and since the companies creation in 1978, the fabrication process of this thousand year old food has been developed.

Quality is obtained by the presence of a group in each of our companies in charge of continual optimisation. The role of this body is made a great deal easier by its integration within the activities of the group's companies.

This is how the raw materials (hard wheat semolina, packaging) used in our bulk products (pasta, couscous, barley meal), are manufactured by companies of the group which, thanks to internal audit, keep a vigilant eye on the quality of these raw materials and seriously consider all ideas that may add to the final product.

Abdessalem AFFES, Group President